SEO Specialist Skills in Action
01
Work & Case Study Overview
1. FlowerBar Cebu
Case Study
Interned as a multimedia officer at Metropolitan Medical Center, producing graphics, visual materials and content for internal and public communication.
2. Upfront Funding
Previous project
Keyword research, on-page structure, metadata and content writing that help the right people find a business when they’re searching.
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Flower Bar Cebu
E-commerce · Local Florist, Cebu · SEO
Goal
Help a local flower shop show up in local buyer searches instead of getting buried under bigger, better-funded competitors.
Flower Bar Cebu had the product and the reputation, but not the visibility — the kind of gap that’s common with local businesses that never got proper SEO attention. As their SEO specialist, I started with keyword research focused on local, high-intent search terms (think “flower shop Cebu” and related buying phrases), then rebuilt the on-page structure and metadata so every page clearly matched what people were actually typing into Google. Beyond metadata, I also reviewed how the site’s category pages were labeled and linked, since local buyers often search by occasion (birthdays, sympathy, anniversaries) rather than just “flowers” alone. The goal wasn’t just traffic — it was making sure the traffic showing up was people ready to buy.
Details
- Local keyword research and search-intent mapping
- On-page SEO: title tags, metadata, header structure
- Content restructuring aligned to buyer search terms (occasion-based categories)
- Ongoing technical SEO checks
Upfront Funding
Financial Services · SEO & Web Design
Goal
Design a funding services site that builds trust on first glance and holds up on search.
Financial services sites carry a specific challenge — visitors need to trust the brand fast, and search engines need to understand exactly what services are offered. For Upfront Funding, I handled both the web design and on-page SEO: organizing the site around their actual funding services, writing metadata targeted at commercial-intent search terms in the financial space, and structuring content so it reads clearly to both a first-time visitor and Google. Trust signals mattered as much as keywords here, so layout and copy hierarchy were built to answer a visitor’s questions (what services, for whom, how to start) before asking for anything in return. The result is a site that looks credible immediately and is built to be found by people actively searching for funding services.
Details
- Web design and UX built around trust and clarity
- On-page SEO targeting commercial-intent search terms
- Content structured around specific service offerings
- Copy hierarchy designed to answer visitor questions before the CTA
- Metadata optimized for the financial services niche
02
Personal Project Case Study
1. Ascend Leadership Coaching
Case Study
Interned as a multimedia officer at Metropolitan Medical Center, producing graphics, visual materials and content for internal and public communication.
2. Paws & Home
Previous project
Keyword research, on-page structure, metadata and content writing that help the right people find a business when they’re searching.
Let’s work together
Have a project in mind? I’d love to hear about your brand and build something that looks good and actually gets found. Let’s bring your vision to life.